A Venture-Backed Manufacturing Startup's Journey to Success
Results
Successfully revitalised brand identity, accelerated sales channels, expanded brand visibility, and executed a rapid product launch, achieving remarkable growth.
- Revolutionised the brand with a comprehensive rebranding initiative, captivating a broader global audience.
- Executed a highly successful three-phase Go-to-Market (GTM) strategy, propelling sales channels to peak efficiency, boosting brand visibility through digital, press, and physical channels, and propelling eCommerce expansion with a dynamic Shopify platform.
- Seamlessly executed a new product launch within an astonishing six-week timeframe, even in the absence of a pre-existing plan, showcasing exceptional adaptability and execution.
Challenge
A UK-based manufacturing start-up, funded by venture capital and driven by the success of a 2015 appearance on BBC's Dragons' Den, sought to overcome challenges in end consumer awareness and in-store footfall, necessitating a strategic and tactical approach to enhance consumer awareness.